“Chrysler previews SEMA showcars”
Chrysler is taking on the 2012 SEMA Show in Las Vegas in a big way, with a sprawling 15,300 square-foot display encompassing a total of 24 modified vehicles. We got a chance to preview some of those creations, including the plucky little Fiat 500C you see above. Designers decided to take a page from the West Coast custom scene with unique widebody fender flares. The 500 Beach Cruiser sits a full foot wider front and rear thanks in part to a set of prototype aluminum wheels. We dig on the louvers and the wooden surfboard rack, too (though with the canvas lid slid back, we’re guessing it’d make for some interesting tan lines).
It’s great that Chrysler is able to bring some game to the SEMA show considering how close they were to shuttering their doors.
For the uninitiated SEMA is a huge tradeshow that caters to the automotive aftermarket industry. It is interesting to note also how the large manufacturers like Chrysler are making a presence here which typically was left for smaller companies like Saleen, Lingenfelter, and Spoon.