“Taking a Spin in an Electric BMW”
The car is a “technology shakedown,” according to Mr. Steinberg, letting BMW gain feedback as it continues development of the i3. That purpose-built electric four-seater — not a conversion — is to go on sale in a few markets by late next year, followed by wider release in 2014.
…BMW’s electric efforts won’t end with the i3. “To one degree or another, you’ll see plugs cascade throughout the entire BMW line,” said Mr. Steinberg, the company’s electric vehicle manager.
This last sentence makes my heart sing.
I’m really ecstatic to see major manufacturers stepping up to embrace alternatively-powered vehicles especially the likes of BMW. If any car company can make a high-performance vehicle, they are a company to do it.
And the performance aspect is critical because if pragmatism sold cars, we would have switched to renewable energy a long time ago.
It’s not that people don’t care about the environment but when it comes to an either / or situation, a car that can accelerate relatively quickly and requires minimal human intervention when it comes to refueling are probably the two most basic attributes that will most likely sell a car. Safety, sure. Looks good, yes, that too ranks very high. A car cannot be an inconvenience to one’s lifestyle and can have even greater value if it can not only fulfill basic needs but enhance them as well.
That’s what ultimate driving machines are all about.